The Idolm@ster
As a series, I expected Idolm@ster to be a striking example of the moe genre that’s becoming grossly overrepresented in this day and age. Based off a video game franchise that’s infamous for it’s appeal to otaku in Japan, my expectations of this series were very much along the lines of shows like K-ON and Lucky Star, both unambitious moe series that try to be cute and silly about everything they do. It was only natural then that when I saw the promotional poster for Idolm@ster (an image of 13 cute girls in idol attire), warning signs began blaring off in my head. To put it simply, I had a really tough time dropping my biases against this series as I watched it.
Well, now that this series has been finished, I can say that my expectations were quite accurate in many regards, but that didn’t mean that this show didn’t surprise me here and there. The show did end up being about those 13 girls acting all cutesy and innocent, very much in line with moe shows. The plot even got very formulaic at times, where each episode would end up focusing on the goofy aspects to each heroine, trying to spin each in a fun and silly light. The cast was initially rather memorable, but for the wrong reasons. I would remember characters much more often for their ridiculously silly antics, as opposed to any deeper levels of character development. And numerous conflicts felt very forced and unnatural, especially the ones involving the Kuroi boss and Jupiter towards the middle of the series.
However, just stereotyping this show as a typical moe show doesn’t do justice to the merits that Idolm@ster actually does have. Underlying the silly antics to the cast is a story of these girls struggling towards stardom. While a vast majority of times it seems that these idols have everything made too easy for them, there are also moments where their underdog status was very much noticeable. And not to mention, three central characters to this show get some genuinely powerful character development, and makes them stand out amongst this rather diverse and large cast. There were a few episodes that I could think of that took me by complete and utter surprise, mainly for just how well it presented it’s character tensions and atmosphere.
Unfortunately, these genuinely excellent episodes of more in depth and powerful characterizations were very much the exception rather than the rule, and the rest of the series was dominated with the typical silly idol fare. This series certainly didn’t feel like it painted an accurate image of the whole Idol subculture in Japan; rather, it felt like it tried to gloss it over with silly moments and slogans that indicate success comes with enough hard work. To be fair, I never expected this show to try and paint an accurate picture of life as an Idol in the first place.
Production-quality-wise, this show certainly wasn’t terrible. There seems to have been a decent budget for this series, but aside from a select few noticeable bumps in animation quality during certain episodes, the production quality was fairly average. Music was very much in line with your typical J-pop songs, so your liking of the soundtrack would very much be dependent on your tastes in music. I personally felt that none of Idolm@ster’s songs were memorable, but many would beg to differ.
In the end, Idolm@ster was a series that very much fell in line with moe genre stereotypes, with a select few episodes that were exceptions. A vast majority of this series is about watching a bunch of to-be idols goof off and be silly, where you’ll see them do stuff like goof around while trying to find some pudding that disappeared from the fridge, and so forth. In other words, if you enjoyed series like Lucky Star, K-On, and other moe slice of life series, Idolm@ster is a show very much for you.
Animation/Art: 7.0/10
Music: 7.0/10
Setting: 6.0/10
Characters: 7.5/10
Story: 7.5/10
Overall Enjoyment: 7.1/10